Enhancing Event Management with AI

Stirnu Buks, Latvia’s leading running series, attracts thousands of participants. As the event grew, managing registrations, handling inquiries, and scaling marketing efforts became overwhelming. To streamline operations and boost participation, Stirnu Buks partnered with Sharpen-AI.

The results? 10+ hours saved weekly in customer support and 500+ new runners secured—all powered by AI-driven automation.

The Challenge: Scaling Without Overloading the Team

Managing a large-scale event required:

• Efficient Customer Support – Thousands of inquiries on registration, logistics, and race details took up hours of admin time.

• Scalable Marketing – Traditional methods worked, but the team needed a smarter approach to attract more participants.

• Optimized WhatsApp Engagement – WhatsApp had untapped potential for driving registrations and improving runner communication.

With limited resources, Stirnu Buks needed AI-powered efficiency to enhance both operations and marketing.

The Solution: AI-Powered Event Assistance

Sharpen-AI’s automation tools helped Stirnu Buks optimize support, marketing, and communication.

1. AI Customer Support Agent – 10+ Hours Saved Weekly

• Automated 24/7 responses to FAQs on registration, race routes, and event details.

• Provided instant phone assistance, reducing wait times for runners.

• Delivered context-aware chat responses, ensuring a seamless experience across platforms.

"With Sharpen-AI, we saved more than 10 hours every week, allowing us to focus on delivering an exceptional race experience instead of answering repetitive questions."
— Stirnu Buks Team

2. AI WhatsApp Manager – 500+ New Registrations

• Sent targeted messages to past and potential runners about event details and exclusive offers.

• Enabled one-click registration, making sign-ups easier than ever.

• Managed group communications, ensuring runners stayed updated on weather, routes, and race logistics.

"With the WhatsApp Manager Agent, we converted passive interest into active registrations—securing 500+ additional runners for our latest race."
— Stirnu Buks Team

The Results: AI-Driven Efficiency & Growth

✅ 10+ hours saved weekly by automating customer support.
✅ 500+ additional runners registered through AI-powered WhatsApp marketing.
✅ 24/7 availability, providing instant responses via chat and phone.
✅ Improved event marketing, driving higher engagement and participation.

The Future: AI-Powered Sports Event Management

Sharpen-AI’s automation has transformed Stirnu Buks’ event operations, delivering efficiency, scalability, and growth. By automating customer support and using AI-driven WhatsApp marketing, the team saved time, improved engagement, and increased participation.

As Stirnu Buks continues to grow, AI will remain essential in enhancing communication, streamlining operations, and ensuring the success of Latvia’s biggest running series.